Baker Hughes: Balancing short-term and long-term growth
Ryan Almond, Global ABM Leader at Baker Hughes, joins us for a discussion around balancing short and long term strategy.
In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.
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Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
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Six steps to the executive table
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The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.