Baker Hughes: Balancing short-term and long-term growth
Ryan Almond, Global ABM Leader at Baker Hughes, joins us for a discussion around balancing short and long term strategy.
In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.
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Lead and accelerate growth with ABM
Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.