Building the marketing engine to power growth for a $19B Start-up
Kyndryl’s Chief Marketing Officer for the Americas describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
More in
-
Persistent Systems: Redefining growth with a client-first mindset
Chief Marketing Officer, Gurvinder Sahni reveals how a high "say-do" ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.
-
Closing the ‘ABM gap’ in financial services
Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.
-
Kyndryl: The born first ABM business
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.