Salesforce: Best practices for driving revenue growth
Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.
Tiffani Bova, author and global growth and innovation evangelist at Salesforce, discusses her best-selling book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business”, the importance of doubling down on existing customers, taking an offensive approach to combat churn, and why all marketers should sit in on sales conversations if they want to show they truly care about the customer.
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The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
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Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners
Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.