Legislation leads culture
Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.
Christina Leimoni, Marketing and Operations Director for Microsoft, is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country. In this episode of the podcast, she discusses tokenism, the vastly different cultural and legislative barriers to inclusion across Europe, and her fight to be recognized as a wife and mother in a country that is yet to legalize same-sex marriage.
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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Spotlight Series: The marketing upskilling reset every CMO must embrace
In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
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How future-ready B2B marketing teams win: Insights from the front lines of enablement
As an L&D Director working with top global B2B marketing teams, Jo Connolly reveals why enablement is the new growth engine – and how you can close the skills gap. Discover key findings and join our webinars for actionable strategies.