How to be an ally
Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.
Allyship – the act of advancing the interests of marginalised groups – is an oft-overlooked step in fighting bias in the workplace. As well as being a lifelong marketer, Toni Allen, Executive Director of Strategic Marketing & Engagement at the Institution of Engineering and Technology (IET), has been a staunch supporter of the diversity and inclusion agenda. She describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.
More in
-
EY: Scaling ABM for global impact
How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.
-
Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
-
Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.