What to expect for Account-Based Marketing in 2023 | Forbes
CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.
"Every year," Alisha states, "my team and I leverage our expertise and resources to share predictions for what others can expect in the coming year. Here's what I believe is in store for 2023: Companies will double down on ABM spending."
More in
-
Highlights from Rethink ABM – New York
In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior.
-
How to build a transformative client listening program
Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.
-
The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.