Growth insights, reports, and news for you

Understanding and properly wielding generative AI is essential for adding value in ABM. 

In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

In 1993, a book called ‘The One to One Future: Building Relationships One Customer at a Time’ set the stage for a revolutionary approach to marketing.

In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.

Engaging the C-suite is often a top priority for ABM programs, but reaching the right executives from the right approach, at scale, is no simple task for even the most sophisticated programs.

If your business goal is to achieve market-beating growth, it might make sense to make some strategic investments, even in times of budgetary constraints.

October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.  

Your internal audience can help ensure your thought leadership program is top-notch through sharing their expertise and their networks.

In 1993, a book called ‘The One to One Future: Building Relationships One Customer at a Time’ set the stage for a revolutionary approach to marketing.

Account-Based Marketing (ABM) is not a one-size-fits-all strategy. As it gains traction worldwide, it adapts and evolves to fit the distinct characteristics of each region.

To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.

"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers

Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.

In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.

In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.

Momentum ITSMA today announced the finalists for its 26th B2B Marketing Excellence Awards, with the winners to be honored at this year's Marketing Vision conference in Boston.

Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.

B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.

B2B marketing faces a crossroads as roles splinter across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.

Childhood lessons of inclusion often fade as we grow. However, Katelyn Sullivan, State Street's VP of Marketing, stresses its importance in adulthood. In this Breaking The Bias Podcast, she discusses the challenges and mentors that fueled her passion for diversity.

Generative AI may be much closer than we as marketing professionals like to think - automating marketing processes and even taking on 'creative' tasks that we perhaps think only well-paid humans can do. Is this creative destruction – or just destruction? 

Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.