Pega: The united front of partner ABM
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
In the dynamic world of Account-Based Marketing and strategic alliances, there's one mantra that reigns supreme: one team, one strategy, one goal. We welcomed Pooja Golechha, Senior Manager Partner Marketing and ABM at Pega, on our recent ABM podcast, to hear why unity from day one is the cornerstone of a strong foundation for success.
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Autodesk: Reinventing relationships with the power of ABM
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The key to scalable, high-impact ABM
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Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.