Hewlett Packard Enterprise: What’s brand got to do with it?
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization’s growth strategy.
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Highlights from Rethink ABM – New York
In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior.
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The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.