The Strategic Powerhouse of Partner ABM
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
In this paper, we explore the imperative for B2B organizations to align partner ecosystems and ABM programs and consider the barriers that may hinder this.
Drawing on practical insights, industry-leading research statistics, and our comprehensive 10-stage framework for building successful partner ABM initiatives, this provides a roadmap for achieving go-to-market success through strategic collaboration.
More in
-
How brand tracking drives sales, differentiation, and growth
In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
-
Grant Thornton: Driving growth in global markets
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
-
The client-centric roadmap for CMOs
Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.