Kyndryl: The born first ABM business
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
At Kyndryl, ABM isn't just a strategy; it's in the organization's DNA. Andrew explains how their unique cultural approach is all about placing strategic clients at the heart of their marketing function. Discover how Kyndryl's restless, empathetic, and devoted values drive their ABM strategy and deliver growth in high-value accounts.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
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Mastering engagement and scalability with Account-Based Marketing | Forbes
How do you scale ABM without compromising the bespoke client-centric approach that defines its success?