Kyndryl: The born first ABM business
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
At Kyndryl, ABM isn't just a strategy; it's in the organization's DNA. Andrew explains how their unique cultural approach is all about placing strategic clients at the heart of their marketing function. Discover how Kyndryl's restless, empathetic, and devoted values drive their ABM strategy and deliver growth in high-value accounts.
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Duco: The new rules of client-centric growth
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KPMG: The blueprint for high-touch, high-impact ABM
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EY: Scaling ABM for global impact
How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.