The ABM Effect: How to Win, Retain and Grow Valuable Clients for Market-Beating Growth
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
The eagerly anticipated book by Momentum ITSMA founder, Alisha Lyndon, is now on sale.
‘The ABM Effect’ provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients.
Drawing on Alisha’s experience – and first-hand insights from Momentum ITSMA’s work – this book simplifies effective methods that unite sales and marketing teams, helping them secure, retain, and grow strategic accounts. It dives into the changing patterns of buying cycles, showcasing what works and what doesn’t, giving readers a clear guide for successful navigation.
Inside, you’ll find:
- Strategies to understand, support, and enable client buying processes
- Insights into intricate buying cycles, helping you pinpoint the perfect moments to engage with key accounts
- Keys to building trust, leveraging client perspectives, and fostering behaviors that drive success
- Tips for sharpening your client focus, leading to sustainable growth
With a foreword by Don Peppers, co-author of ‘The One to One Future’, The ABM Effect is a must-read for anyone looking to inspire trust, leverage customer insights, and deliver personalized value propositions that resonate with their target audience.
Get your copy of The ABM Effect Book now.
More in
-
The role of thought leadership in the buying process
New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
-
Grant Thornton: Driving growth in global markets
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
-
Lead and accelerate growth with ABM
Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.