Amazon: To see a change in equality we must be part of making it happen
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, explains that not long into her career, she toyed with leaving business to work for NGOs. But her mentor encouraged her to try to make a change where she was. This piece of advice led her on a passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
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ABM as the catalyst for client-centricity
In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
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PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
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FM: Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.