ABM Forum 2023 - ABM is not a one size fits all
It was great to see you last week, as our London ABM Forum made a triumphant return after a three-year hiatus.
What a fantastic atmosphere there was, and some thought-provoking and inspirational conversations, as we gathered with the shared purpose of exploring the future of ABM in an ever-evolving buying landscape.
We embraced this year’s theme – ABM is not a one size fits all – throughout the day, with dynamic discussions from sales, marketing, and ABM program leaders from ServiceNow, Fujitsu, Cloudera, ARUP, Google Cloud, Kyndryl, Colt, and Criteo.
· We delved into the role Gen AI can play in ABM, exploring how it could offer scalability and efficiency to transform strategies and infrastructure
· We learned how strategic account selection, and prioritizing accounts with high growth potential is a vital component of embedding ABM into go to market
· We discussed strategies to meet the expectations of buyers as they seek radical change and solutions that deliver measurable ROI within 12 months
You can find a full round-up of the day, insights, and key takeaways here.
I’m sure you’ll agree we left the event feeling inspired and ready to shape the next chapter of ABM. If you want to carry on the conversation please get in touch.
I’m looking forward to seeing you soon.
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