Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
In this episode of The Account-Based Marketing podcast, Craig Walker, former Global CIO, Shell, pulls back the curtain on what it really takes to earn the trust and collaboration of top decision makers.
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Virtusa: A zero-distance approach to client-centric excellence
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Hexagon: Elevating ABM with client-centric precision
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Ricoh: From products to partnerships – a client-led transformation
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.