On-demand webcast: Driving GTM success through your partner ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.?
Hear Momentum ITSMA’s Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, discuss how the proliferation of partner business models and how the nature of partnering has become increasingly multi-dimensional and challenging. They offer insights into how to address these new complexities.
More in
-
Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
-
Client-centric transformation in marketing: A rapid evolution at a global enterprise
We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.
-
Elevating global marketing capabilities for strategic growth
We partnered with the company to transform its marketing capabilities, enhancing talent development and reinforcing its position as a leader in B2B marketing, to support global growth ambitions.