Epicor: Gaining a growth edge with competitive intelligence
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.
Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum ITSMA's very own CI expert Diane Borska, SVP, Market Insights, who quizzes Andy on how he structures his team, how they deliver value to the organisation, and what he means by a “Field of Dreams” approach.
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