Epicor: Gaining a growth edge with competitive intelligence
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.
Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum ITSMA's very own CI expert Diane Borska, SVP, Market Insights, who quizzes Andy on how he structures his team, how they deliver value to the organisation, and what he means by a “Field of Dreams” approach.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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Spotlight Series: Driving a client-centric B2B content strategy
In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.