Sales enablement for a new world of selling
McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling.
In this episode Alisha is joined by McKinsey's B2B Sales and Marketing Partner Liz Harrison to share her expertise and tips on how to avoid channel conflict, why all areas of the business need to be focussed around customers, and how to add human value to a digital buying process. In a world of digital, remote and hybrid selling, the role of sales enablement has never been more critical.
More in
-
Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
-
Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth
Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients.
-
Six steps to the executive table
As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast.