Becoming an ABM rock star
Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in Account-Based Marketing.
In this episode we hear from Kelvin Gee, Senior Director of Modern Marketing at Oracle to discuss how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
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FM: Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
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Roche: Passion, personalization, and the future of account-based experiences
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
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Enhancing client experience for retention and growth for global enterprise
We partnered with the company to enhance its ABM program, transforming its client-centric strategies, bridging organizational silos, and driving significant customer retention and growth.