IBM: Building Account-Based Marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.
Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.
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