IBM: Building Account-Based Marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.
Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.
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Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
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Hexagon: Elevating ABM with client-centric precision
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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Ricoh: From products to partnerships – a client-led transformation
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.