IBM: Building Account-Based Marketing muscle

  • 22 Jun 2022
Alisha Lyndon

Alisha Lyndon

Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

Listen Now

See more in:

Share this post:

Alisha Lyndon

Alisha Lyndon