Building resilience from difference
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
In this episode, Suzanne tells of her ancestors’ resolve to stay true to their identity against all odds, and how this pride and resiliency has characterized her career and leadership style. As a managing director in marketing and communications for Accenture, Suzanne is a fierce advocate for inclusion and diversity, founding Accenture’s Native American Employee Resource Group and championing difference in every facet of her life and work.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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ABM as the catalyst for client-centricity
In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.