Accenture: Success with pursuit-based marketing

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with Account-Based Marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex-offenders re-enter the workplace with confidence.