Accenture: Success with pursuit-based marketing
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with Account-Based Marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex-offenders re-enter the workplace with confidence.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
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Mastering engagement and scalability with Account-Based Marketing | Forbes
How do you scale ABM without compromising the bespoke client-centric approach that defines its success?