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Research Account-Based Marketing

Another ABM benchmark report?

This ABM benchmark report is a broad-based look at ABM objectives, spending, tools, tactics, metrics, and results from almost 200 ABM programs.
Perspective Account-Based Marketing

Easy as ABM: Unpacking the complexity of B2B buying | Forbes

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.
Case Study Account-Based Marketing

Hp Inc. and ABM: Bringing 'cold dead and hostile' accounts to life

Account-Based Marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.
Case Study Account-Based Marketing

O2: Cracking the B2B market with ABM

O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.
Research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers

Barka Pai
Account and Industry Marketing, Bain & Company