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Latest posts
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Next steps for marketing: Doubling down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
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Account-Based Marketing in 2020: What's next in a new decade? | Forbes
The transition from one decade to the next always allows for a period of reflection. Here is a closer look at those clients who have been leading the charge over the last decade.
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Another ABM benchmark report?
This ABM benchmark report is a broad-based look at ABM objectives, spending, tools, tactics, metrics, and results from almost 200 ABM programs.
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Easy as ABM: Unpacking the complexity of B2B buying | Forbes
When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.
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Hp Inc. and ABM: Bringing 'cold dead and hostile' accounts to life
Account-Based Marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.
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O2: Cracking the B2B market with ABM
O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.
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New report shows ABM is driving greater customer success
Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.