Growth insights, reports, and news for you

On the second day of MV22, attendees explored the topic of diversity & inclusion, heard from IBM, Salesforce and ServiceNow on their ABM programs and heard from Marketing Excellence Award winners.

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with Account-Based Marketing.

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why Account-Based Marketing is key to helping this billion-dollar company fulfil ambitious growth plans.

Kyndryl’s Chief Marketing Officer for the Americas describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.

Have you considered these three critical questions before committing to account-based growth as a business strategy?

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.

Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team

Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI.

With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer

Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner

Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.

Dos and don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.

It is better to accept you're not going to get it right the first time and build in a culture of breaking things down and building back better. Living proof of this can be found at Google Cloud...

The second edition of A Practitioner’s Guide to Account-Based Marketing delivers expert strategies for scaling ABM. Here’s a look at some of the key advice seasoned professionals offer to help new ABM-ers succeed.

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.

The second edition of A Practitioner’s Guide to Account-Based Marketing, Accelerating Growth in Strategic Accounts, combines the best of theory and practical application for ABM.