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Perspective Account-Based Marketing

Easy as ABM: Unpacking the complexity of B2B buying | Forbes

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.
Perspective Account-Based Marketing

Hp Inc. and ABM: Bringing 'cold dead and hostile' accounts to life

Account-Based Marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.
Perspective Account-Based Marketing

Innovation in ABM: ServiceNow tells us how

B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.
Perspective Account-Based Marketing

O2: Cracking the B2B market with ABM

O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.
Market insights and research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
I’ve been in the industry my entire career and have found a great source of learning from our work together.

Martin Zimmer
Sales Leader, Snowflake
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera