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The transition from one decade to the next always allows for a period of reflection. Here is a closer look at those clients who have been leading the charge over the last decade.

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.

Account-Based Marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.

B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.

O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.