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Perspective Account-Based Marketing

Innovation in ABM: ServiceNow tells us how

B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.
Perspective Account-Based Marketing

O2: Cracking the B2B market with ABM

O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.
Market insights and research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.

This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle