S&P Global: When ABM becomes ABE
How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.
How do you establish ABE as a known discipline within an organization that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organizations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
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