S&P Global: When ABM becomes ABE
How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.
How do you establish ABE as a known discipline within an organization that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organizations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
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EY: Scaling ABM for global impact
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Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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The key to scalable, high-impact ABM
What does it take to build a global ABM program that delivers real impact? For Rhiannon Blackwell, Global ABM leader at PwC, success comes from starting small while thinking big, prioritizing relationships, and using AI to drive smarter, scalable growth.