ABM: Bringing together data, art, and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
More in
-
Highlights from Rethink ABM – New York
In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior.
-
The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
-
The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.