ABM: Bringing together data, art, and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
More in
-
Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
-
What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
-
Mastering engagement and scalability with Account-Based Marketing | Forbes
How do you scale ABM without compromising the bespoke client-centric approach that defines its success?