ABM: Bringing together data, art, and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
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PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
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FM: Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
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Roche: Passion, personalization, and the future of account-based experiences
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.