ABM: Bringing together data, art, and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
More in
-
FM: Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
-
Roche: Passion, personalization, and the future of account-based experiences
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
-
Enhancing client experience for retention and growth for global enterprise
We partnered with the company to enhance its ABM program, transforming its client-centric strategies, bridging organizational silos, and driving significant customer retention and growth.