Building a CxO program for AWS

Challenge

AWS needed to construct a comprehensive approach aimed at engaging executive audiences globally, while unifying the experience for CxOs. The primary objectives included minimizing channel conflicts, establishing role clarity within internal teams, and developing a program to optimize every touchpoint. The goal was to deliver impactful executive experiences, build stronger relationships, and drive an increase in revenue.

At a glance

• Reduced channel conflict
• High-impact executive experience
• Substantial increase in revenue

Action

• We conducted an extensive audit of existing landing zones, reviewing all current touchpoints, experiences, and engagement approaches
• We provided visionary recommendations on buyer journeys, emphasizing overall integration across martech components, and meticulously detailing engagement maps
• We established a strategic framework to serve as the foundation for expanding and scaling a best-in-class global engagement strategy

Impact

By collaborating with AWS to conduct a thorough audit and provide visionary recommendations, we created a robust CxO program, successfully reducing channel conflicts and increasing role clarity among internal teams.

• Strategic framework for a best-in-class global engagement strategy
• Empowered AWS to deliver high-impact executive experiences and forge stronger relationships
• Substantial increase in revenue