Pivoting marketing to an account-based strategy at Autodesk

  • 5 min
  • 01 May 2024

Our collaboration with Autodesk began with certifying all ABM teams, followed by a comprehensive program covering every step of the learner journey. 

This involved content creation, unified message program delivery, delegate journey tracking, and success measurement. During the four-month program, we achieved a 96% certification completion rate and observed a 76% improvement in teams' ability to develop deep insights into customer accounts. 

  • 96%

    Certification success rate

  • +76%

    Improvement in delivery capabilities for client insights 

  • +51%

    Performance improvement across client growth programs

Additionally, there was a 51% enhancement in account-specific demand programs, encompassing new demand, cross-sell, upsell, and pipeline acceleration initiatives.

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