Pivoting marketing to an account-based strategy at Autodesk
Our collaboration with Autodesk began with certifying all ABM teams, followed by a comprehensive program covering every step of the learner journey.
This involved content creation, unified message program delivery, delegate journey tracking, and success measurement. During the four-month program, we achieved a 96% certification completion rate and observed a 76% improvement in teams' ability to develop deep insights into customer accounts.
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96%
Certification success rate
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+76%
Improvement in delivery capabilities for client insights
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+51%
Performance improvement across client growth programs
Additionally, there was a 51% enhancement in account-specific demand programs, encompassing new demand, cross-sell, upsell, and pipeline acceleration initiatives.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
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The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.