Enabling client-centric strategy at Fujitsu

  • 5 min
  • 05 Jun 2024

Fujitsu, a leading IT services provider was seeking to transform marketing capabilities worldwide, aiming to expand into new geographies. 

Momentum ITSMA competency model

We closely collaborated with Fujitsu's leadership to identify priorities and design a globally relevant program. Drawing on competency assessment data, we developed a structured course with clear learning outcomes and modular content.

  • 300+

    Marketing practioners certified

  • 22

    Countries included in global program

  • 79%

    Improvement in capabilities

Conducting competency assessments before and after the course, we benchmarked capabilities, ensuring tangible improvement. Initiating the process to scale marketing capability, we certified the first cohort of over 300 marketers, with plans for a Japanese version and expansion into new groups.

In my experience, Momentum ITSMA training and certification is the best training there is.


Andrea Clatworthy, Director, Head of Europe Marketing Transformation

See more in:

Share this post:

More in