Enabling client-centric strategy at Fujitsu
Fujitsu, a leading IT services provider was seeking to transform marketing capabilities worldwide, aiming to expand into new geographies.
![Momentum ITSMA competency model](https://momentumitsma.com/uploads/Solutions/Frameworks/_800xAUTO_crop_center-center_none/Competency-model.png)
We closely collaborated with Fujitsu's leadership to identify priorities and design a globally relevant program. Drawing on competency assessment data, we developed a structured course with clear learning outcomes and modular content.
-
Marketing practioners certified
-
Countries included in global program
-
Improvement in capabilities
Conducting competency assessments before and after the course, we benchmarked capabilities, ensuring tangible improvement. Initiating the process to scale marketing capability, we certified the first cohort of over 300 marketers, with plans for a Japanese version and expansion into new groups.
More in
-
Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
-
Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
-
Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.