Enabling client-centric strategy at Fujitsu
Fujitsu, a leading IT services provider was seeking to transform marketing capabilities worldwide, aiming to expand into new geographies.
We closely collaborated with Fujitsu's leadership to identify priorities and design a globally relevant program. Drawing on competency assessment data, we developed a structured course with clear learning outcomes and modular content.
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300+
Marketing practioners certified
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22
Countries included in global program
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79%
Improvement in capabilities
Conducting competency assessments before and after the course, we benchmarked capabilities, ensuring tangible improvement. Initiating the process to scale marketing capability, we certified the first cohort of over 300 marketers, with plans for a Japanese version and expansion into new groups.
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