Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
We facilitated intensive opportunity labs to align sales and marketing efforts, using client and pipeline diagnostics to identify and target the most profitable opportunities. We went on to map key buying groups and craft relevant and tailored content, including manifestos, RFP support, infographics, and vision videos. This ensured a personalized and impactful approach to impact live opportunities.
-
Of revenue generated to close performance gap
-
Became the best-performing business unit
-
Average lift in deal size
Our approach and seamless alignment of sales and marketing efforts resulted in the successful closure of the $54m pipeline gap within the six month timeframe.
More in
-
Three ways to reap the benefits of ABM in Professional Services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
-
Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
-
Taking reputation insight to action in high value client accounts at Unisys
We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients.