Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
We facilitated intensive opportunity labs to align sales and marketing efforts, using client and pipeline diagnostics to identify and target the most profitable opportunities. We went on to map key buying groups and craft relevant and tailored content, including manifestos, RFP support, infographics, and vision videos. This ensured a personalized and impactful approach to impact live opportunities.
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$45m
Of revenue generated to close performance gap
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No. 1
Became the best-performing business unit
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$400k
Average lift in deal size
Our approach and seamless alignment of sales and marketing efforts resulted in the successful closure of the $54m pipeline gap within the six month timeframe.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
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