Becoming Microsoft’s top performing business unit

  • 5 min
  • 13 Jun 2024

Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation. 

We facilitated intensive opportunity labs to align sales and marketing efforts​, using client and pipeline diagnostics to identify and target the most profitable opportunities​. We went on to map key buying groups and craft relevant and tailored content, including manifestos, RFP support, infographics, and vision videos. This ensured a personalized and impactful approach to impact live opportunities. 

  • $45m

    Of revenue generated to close performance gap

  • No. 1

    Became the best-performing business unit

  • $400k

    Average lift in deal size

Our approach and seamless alignment of sales and marketing efforts resulted in the successful closure of the $54m pipeline gap within the six month timeframe.

One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact. 

Carrie Holmes, Director of Strategic Clients, Microsoft

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