Winning over new executives for VMware

  • 5 min
  • 05 Jun 2024

We collaborate with VMware to empower sales teams, engage CIOs, and position VMware as a trusted resource. 

We designed a research study and benchmarking tool to collect data and generate personalized reports for CIO buyers. Account teams leverage these reports in thought leadership conversations to strengthen CxO relationships.

  • 5

    Year program still proving effective 

  • 300+

    Custom reports for CIOs from across priority accounts

  • 100%

    Engagement across Account Executives

Since 2018, the program has maintained strong momentum, with nearly 100% account manager participation.

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