Reputation tracking to accelerate performance at Atos

  • 5 min
  • 05 Jun 2024

Atos wants to gain insights on its strengths and vulnerabilities, via an annual assessment of brand position and competitiveness. 

With our Reputation Tracking Study, we’ve helped quantify reputation equity, identify digital transformation themes, and create thought leadership platforms to improve perception and trust.

  • Identified

    core themes to improve perception and position

  • Highlighted

    client segments and peer-sharing opportunities

  • Improved

    reputation, messaging, and client relevance

The engagement has highlighted adjacent customer segments, together with advocacy, peer sharing, and speaking opportunities. This has allowed Atos to improve brand awareness, messaging, and relevance to gain better traction with client and prospects. 

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