Establishing key account marketing at strategy at Kyndryl
Following IBM's decision to spin off its Managed Infrastructure Services unit into Kyndryl, we swiftly helped in certifying over 100 marketers. This established a robust ABM powerhouse, driving growth alongside complex business partnerships.
We designed a tailored L&D program for Kyndryl, aligning our curriculum with their business and go-to-market strategy. Through rapid certification programs spanning two quarters, we ensured four cohorts were well-equipped for success.
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20.5%
Of greenfield accounts converted to clients
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<6
Months from planning to bottom impact line
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96
day sales cycle sets a new record
Kyndryl continues to work with us as part of our advisory service to access research and frameworks to enhance their program delivery.
More in
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Three ways to reap the benefits of ABM in professional services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
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Taking reputation insight to action in high value client accounts at Unisys
We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients.