Establishing key account marketing at strategy at Kyndryl

  • 5 min
  • 01 Feb 2024

Following IBM's decision to spin off its Managed Infrastructure Services unit into Kyndryl, we swiftly helped in certifying over 100 marketers. This established a robust ABM powerhouse, driving growth alongside complex business partnerships.

We designed a tailored L&D program for Kyndryl, aligning our curriculum with their business and go-to-market strategy. Through rapid certification programs spanning two quarters, we ensured four cohorts were well-equipped for success. 

  • 20.5%

    Of greenfield accounts converted to clients

  • <6

    Months from planning to bottom impact line

  • 96

    day sales cycle sets a new record

Momentum ITSMA competency model

Kyndryl continues to work with us as part of our advisory service to access research and frameworks to enhance their program delivery.

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