Landing and expanding across the Oracle portfolio
As a niche supplier, Swisscom had limited relationships including market context, competitive landscape, audience segmentation, and persona-based positioning.
We empowered sales and marketing teams by conducting account research to pinpoint their biggest opportunities, enabling them to secure a landmark strategic win without the need for a competitive RFP.
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30
Activities integrated over 18 months
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200+
Relationships developed including board level approval
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$24m
Secured as a landmark win
We provided insights and equipped teams with enablement tools for managing stakeholder changes, including conversation starters and best practice communications, such as personalized emails to C-suite executives and social selling tactics.
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Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.