Building global account-based marketing (ABM) practice at Salesforce
Salesforce had a long-standing ABM program for it’s top accounts and whilst showing success across different regions, the program lacked the consistency and impact required for global expansion.
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No1
Secured the largest deal in Salesforce’s history
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60+
Marketeers certified
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16
Regions now using CoE tools
We worked in partnership with senior leaders to build a global Center of Excellence, strategically defining workstreams, engaging with the internal advisory board, and providing teams with essential tools for success.
We evaluated the existing capabilities in regions using our unique ABM assessment tool, benchmarking the company against industry best practices. We went on to carry out ABM certifications for all teams, across all divisions. We’re now defining client research to assess performance, and rolling out content technology platform.
More in
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?