Building global account-based marketing (ABM) practice at Salesforce

  • 5 min
  • 05 Jun 2024

Salesforce had a long-standing ABM program for it’s top accounts and whilst showing success across different regions, the program lacked the consistency and impact required for global expansion.​ 

  • No1

    Secured the largest deal in Salesforce’s history

  • 60+

    Marketeers certified

  • 16

    Regions now using CoE tools

ABM adoption framework

We worked in partnership with senior leaders to build a global Center of Excellence, strategically defining workstreams, engaging with the internal advisory board, and providing teams with essential tools​ for success.​

We evaluated the existing capabilities in regions using our unique ABM assessment tool, benchmarking the company against industry​ best practices​. We went on to carry out ABM certifications for all teams, across all divisions​. We’re now defining client research to assess performance, and rolling out content technology platform.

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