Embedding Oracle’s key account strategy
Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts.
Working closely with sales and marketing, we've developed account-specific content to support growth plans, earning trust as a reliable partner. We’ve supported to over $13 billion of pipeline and driven consumption, with Oracle's win rate being 5x higher when we're involved.
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100s
accounts developed in the program
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x5
Improvement in win rate compared baseline
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$13bn
Of pipeline covered across key accounts
Our impact spans both short-term and long-term opportunities, showcasing our specialization and understanding of Oracle's needs.
More in
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The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.
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Teradata: ABM is both an art and a science
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
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Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.