Embedding Oracle’s key account strategy
Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts.
Working closely with sales and marketing, we've developed account-specific content to support growth plans, earning trust as a reliable partner. We’ve supported to over $13 billion of pipeline and driven consumption, with Oracle's win rate being 5x higher when we're involved.
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100s
accounts developed in the program
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x5
Improvement in win rate compared baseline
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$13bn
Of pipeline covered across key accounts
Our impact spans both short-term and long-term opportunities, showcasing our specialization and understanding of Oracle's needs.
More in
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Closing the ‘ABM gap’ in financial services
Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.
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Highlights from Rethink ABM – New York
In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior.
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.