Embedding Oracle’s key account strategy
Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts.
Working closely with sales and marketing, we've developed account-specific content to support growth plans, earning trust as a reliable partner. We’ve supported to over $13 billion of pipeline and driven consumption, with Oracle's win rate being 5x higher when we're involved.
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100s
accounts developed in the program
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x5
Improvement in win rate compared baseline
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$13bn
Of pipeline covered across key accounts
Our impact spans both short-term and long-term opportunities, showcasing our specialization and understanding of Oracle's needs.
More in
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?