Winning greenfield accounts at AWS
AWS aimed to enhance client penetration in greenfield enterprise accounts through a multi-geo program, successfully penetrating 20.5% of accounts within six months.
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20.5%
of greenfield accounts converted to clients
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<6
months from planning to bottom-line impact
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96
day sales cycle sets a new record
We began by identifying audiences, segmenting accounts, and mapping stakeholders to design tailored engagement strategies. We leveraged existing content, making it relevant to account and buyer groups, while mapping key interactions over time.
We utilized a limited tech stack to create personalized content experiences and conducted sales sprints to enable teams to achieve breakthrough results in engaging accounts.
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Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.