Winning greenfield accounts at AWS

  • 5 min
  • 31 May 2024

AWS aimed to enhance client penetration in greenfield enterprise accounts through a multi-geo program, successfully penetrating 20.5% of accounts within six months.

  • 20.5%

    Of greenfield accounts converted to clients

  • <6

    Months from planning to bottom line impact

  • 96

    day sales cycle sets a new record

We began by identifying audiences, segmenting accounts, and mapping stakeholders to design tailored engagement strategies. We leveraged existing content, making it relevant to account and buyer groups, while mapping key interactions over time.

We utilized a limited tech stack to create personalized content experiences and conducted sales sprints to enable teams to achieve breakthrough results in engaging accounts. “Thanks to Momentum not only did we know who to talk to but how to talk to them, too.” Ed Lenta, Head Global Accounts

Thanks to Momentum not only did we know who to talk to but how to talk to them, too.

 

Ed Lenta, Head Global Accounts

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