Events Calendar

Have you been part of a marketing program that you think is a stand-out? Don't keep your work a secret! Gain attention and recognition for you and your team and submit an entry into the 2023 Momentum ITSMA Marketing Excellence Awards program (expected launch date in mid-February). Join Neil Berry, past MEA winners, and your peers in the Go To Market Strategy Center of Excellence, for a discussion on how best to capture and share your stories that could earn you a diamond or gold award in this year's program.

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ABM is the ultimate team sport, but how can we get everyone moving in the same direction: ABM core teams, field marketing, sales, marketing ops, product and service groups, delivery, corporate comms, even finance? Is more education and training the best answer? Better tools and templates? More ambitious Centers of Excellence? Our latest ABM benchmark study confirms yet again that wider and deeper corporate alignment and collaboration is a key to business impact, but where should we focus? Join Rob Leavitt, Guy Phillips, and special guest Anna Thompson, global ABM director at Capgemini, along with your peers, to explore how the most successful programs are tackling the extended team challenge, and what practical steps ABM-ers can take today to build cross-team support and strengthen cross-organizational commitment and capability with a truly integrated corporate approach.

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In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.? Join Phil Brown and Tom Stevenson, along with your peers, to discuss how the proliferation of partner business models and the nature of partnering has become increasingly multi-dimensional and challenging. Phil, as Momentum ITSMA's Head of GTM Consulting, will offer insights into how to address these new complexities.

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Momentum ITSMA’s annual Marketing Leadership Forum has long served as a vital resource for marketing leaders to gather with peers and refresh their thinking for the challenges and opportunities ahead. Join us in Napa, CA, on May 16 & 17, 2023 with a group of B2B marketing leaders from some of the world’s most influential companies to explore some of the most important topics to marketers today.

Advanced Member Price: $1,895 | Advanced Non-Member Price: $2,295

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