Events Calendar

December 1: 11:00 ET | 16:00 GMT: join Robert Hollier, Partner at Momentum ITSMA and Julie Schwartz, SVP, Research at Momentum ITSMA for this webcast where we'll share the survey results from the second wave of our annual CBX research on buyer behavior. What’s clear is that buyers are looking to forge a clear path to growth in an uncertain climate. Tune in to learn how to attract, and sustain engagement with, your target audience. If you haven't been onboarded to Growth Hub yet, please contact luisa.jones@itsma.com.

December 13th: 6:00 EST | 10:00 GMT: CBX data indicates that enterprise customers see executive engagement as one of the most powerful ways to establish and foster trust. So when it comes to executive engagement, what does good actually look like? With a focus on the APAC market, how can you build a structured program and assess the success of your executive engagement endeavors? Join Adam Bennington and your peers in the Account-Based Growth Center of Excellence (CoE) for a lively discussion on this topic. Please note, this is only available to members who have been onboarded to Growth hub. If you haven't been onboarded to Growth Hub yet, please contact luisa.jones@itsma.com.

December 15th: 6:00 EST | 10:00 GMT: using the latest data from our CBX survey, we will be sharing insights into effective engagement strategies in APAC. Join Lori Albano and your peers in the Programs & Engagement Center of Excellence (CoE) for an interactive discussion to share tips and hacks for creating the most engaging campaigns. Please note, this is only available to members who have been onboarded to Growth hub. If you haven't been onboarded to Growth Hub yet, please contact luisa.jones@itsma.com.

December 15: 11:00 ET | 16:00 GMT: the 6th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance provides great insight into the current state of program development and what sets successful campaigns apart from the rest. Join Rob Leavitt and Adam Bennington for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.Join Rob Leavitt and Adam Bennington on December 15th for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Momentum ITSMA’s annual Marketing Leadership Forum has long served as a vital resource for marketing leaders to gather with peers and refresh their thinking for the challenges and opportunities ahead. Join us in Napa, CA, on May 15 & 16, 2023 with a group of B2B marketing leaders from some of the world’s most influential companies to explore some of the most important topics to marketers today.

Member and non-member pricing information coming soon