Supercharge 2024 Growth: The role of thought leadership in building trust and reputation

In our recent Supercharge 2024 webinar, we took a first look at the findings from our Thought Leadership Benchmark Report and explored the implications for your organization.

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Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.

The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, Momentum ITSMA has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Tim Birt
Partner, Osbourne Clarke
Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP

Momentum Pulse

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Supercharge 2024 Growth: The role of thought leadership in building trust and reputation

Transforming thought leadership into a client growth lever | Forbes

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, Momentum ITSMA has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Momentum Pulse