Supercharge 2024 Growth: The role of thought leadership in building trust and reputation

In our recent Supercharge 2024 webinar, we took a first look at the findings from our Thought Leadership Benchmark Report and explored the implications for your organization.

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Perspective Generative AI

AI adoption for marketers in B2B firms

The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.
Perspective Growth

Accelerating client-led growth through client-centric storylines

In the current competitive environment, client centricity has become more crucial than ever. However, many organizations still struggle to implement it effectively, which has a significant impact on their bottom line. A client-centric content engine can be a crucial component in overcoming these challenges to drive sustainable growth.
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2025 Momentum ITSMA Global Marketing Excellence Awards open for submissions

Momentum ITSMA, the leading B2B client-centric growth consultancy, launches its 2025 Global Marketing Excellence Awards program, honoring the best in B2B marketing.

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Momentum Pulse

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Supercharge 2024 Growth: The role of thought leadership in building trust and reputation

AI adoption for marketers in B2B firms

Accelerating client-led growth through client-centric storylines

2025 Momentum ITSMA Global Marketing Excellence Awards open for submissions

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Momentum Pulse