Value of Thought Leadership

The Value of Thought Leadership 2025: How to win minds and markets

Event details
Date
April 29, 2025 at 4:00 pm GMT+1
Location
Online

The Momentum ITSMA Value of Thought Leadership 2025 report reveals that thought leadership has never been more influential in the B2B buying process – yet many providers struggle to realize its full potential. 

The Value of Thought Leadership 2025: How to win minds and markets

Join Mark Wellings, Executive Director, Thought Leadership at Momentum ITSMA, as he unveils key findings from our sixth global survey of 600 senior executives. This webinar will explore how thought leadership builds trust, elevates engagement, and drives growth in today’s increasingly complex buying landscape.

Highlights from our study include:

  • Thought leadership is more important than ever: 99% of senior executives view it as important or critical when assessing new providers, yet 57% often struggle to differentiate between providers’ content
  • Thought leadership can make or break a buying decision: 70% say it helps buying groups align on key issues, but 66% wouldn’t work with a new provider whose thought leadership was poor
  • Thought leadership offers the opportunity for collaboration and mutual value creation: 80% believe collaborating with providers on thought leadership improves the relevance and quality of the content, yet 77% would like to be asked to take part in thought leadership more often

Attend to gain exclusive insights and actionable takeaways to ensure your thought leadership delivers what today’s buyers really need.   

Register now.

Related insights

View all

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

    Matt Woodford

    Business Lead, Accenture

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.