Meeting the Cautious Buying Team with Confidence & Conviction

Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.

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Podcast Marketing leadership

Duco: The new rules of client-centric growth

What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today’s demanding B2B landscape.
Podcast Account-Based Marketing

KPMG: The blueprint for high-touch, high-impact ABM

In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.

This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
I’ve been in the industry my entire career and have found a great source of learning from our work together.

Martin Zimmer
Sales Leader, Snowflake
Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce

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