Supercharge 2024 Growth: Creating new pipeline and winning existing deals in your top accounts

In the second webinar of our series – Supercharge 2024 Growth – we unveiled exclusive insights for your strategic planning. Watch now to learn how marketing can deliver on this mission to create new pipeline and win in existing accounts.

Market insights and research Perspective

How to build a transformative client listening program

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.
Podcast CMO

The client-centric playbook

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
Market insights and research Account-Based Marketing

The best of ABM is yet to come

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

Barka Pai
Account and Industry Marketing, Bain & Company
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce

Momentum Pulse

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Supercharge 2024 Growth: Creating new pipeline and winning existing deals in your top accounts

How to build a transformative client listening program

The client-centric playbook

The best of ABM is yet to come

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Momentum Pulse