Supercharge 2024 Growth: Outperforming the market with strategic client growth

In 2024, the quest for growth calls for a fresh perspective. Enter the Momentum ITSMA Growth Matrix – a groundbreaking model designed to help you successfully navigate today’s complex market dynamics. In the third installment of our webinar series – Supercharge 2024 Growth – we go beyond mere problem solving to redefine your approach to the growth challenge.

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Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.

Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with Momentum ITSMA.

Emilia Maier
Marketing Leader, Infor

Momentum Pulse

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Supercharge 2024 Growth: Outperforming the market with strategic client growth

Transforming thought leadership into a client growth lever | Forbes

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with Momentum ITSMA.

Momentum Pulse