Evolution of an ABM program

Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA to share their thoughts on the evolution of an ABM program.

Perspective Key accounts

Three ways to reap the benefits of ABM in Professional Services

In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
Press release Marketing leadership

Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients.
Perspective Growth

Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes

Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy

Momentum Pulse

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Evolution of an ABM program

Three ways to reap the benefits of ABM in Professional Services

Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth

Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

There is no way that any other partner would be able to do this type of work.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

In my experience, Momentum ITSMA training and certification is the best training there is.

Momentum Pulse