APAC - How to Win Over the Cautious Buyer

The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

With Momentum’s pedigree in account-based marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.