APAC - How to Win Over the Cautious Buyer

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

Perspective Account-Based Marketing

Mastering ABM account selection in financial services

In the final instalment of our three-part blog series based on a recent financial services (FS) roundtable in London, we’re focusing on another critical component of Account-Based Marketing (ABM) that many organizations struggle with: identifying the right accounts.
Perspective Growth

From chaos to clarity: Building a scalable client-led content strategy

The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.
Podcast Account-Based Marketing

ABM as the catalyst for client-centricity

In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

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