APAC - How to Win Over the Cautious Buyer

Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.