APAC - How to Win Over the Cautious Buyer

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

Research Account-Based Marketing

The best of ABM is yet to come

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
Perspective Account-Based Marketing

Five reasons to rethink ABM

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
Podcast Account-Based Marketing

Riverbed: Bridging the global-regional marketing divide

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.