Supercharge 2024: The Generative AI opportunity in Account-Based Marketing
Join us for the launch of our brand-new Momentum ITSMA Generative AI Prioritization Model and hear some of our most exciting, cutting-edge Gen AI case studies to date.
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Transforming thought leadership into a client growth lever | Forbes
Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
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Lessons learned from Momentum ITSMA's journey with AI
Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
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EY: Scaling ABM for global impact
How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.