Supercharge 2024: The Generative AI opportunity in Account-Based Marketing

Join us for the launch of our brand-new Momentum ITSMA Generative AI Prioritization Model and hear some of our most exciting, cutting-edge Gen AI case studies to date.

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Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.
Perspective Generative AI

AI adoption for marketers in B2B firms

The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

Barka Pai
Account and Industry Marketing, Bain & Company
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera

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Supercharge 2024: The Generative AI opportunity in Account-Based Marketing

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

AI adoption for marketers in B2B firms

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Momentum Pulse