Supercharge 2024: The Generative AI opportunity in Account-Based Marketing

Join us for the launch of our brand-new Momentum ITSMA Generative AI Prioritization Model and hear some of our most exciting, cutting-edge Gen AI case studies to date.

Perspective Growth

The client-centric roadmap for CMOs

Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.
Event Account-Based Marketing

Lead and accelerate growth with ABM

Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.
Market insights and research Thought leadership

Collaborative thought leadership improves client relationships

Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.

In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce

Momentum Pulse

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Supercharge 2024: The Generative AI opportunity in Account-Based Marketing

The client-centric roadmap for CMOs

Lead and accelerate growth with ABM

Collaborative thought leadership improves client relationships

In my experience, Momentum ITSMA training and certification is the best training there is.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Momentum Pulse