Client-centric growth strategies: A roadmap for CMOs

Momentum ITSMA’s research shows that 59% of B2B CMOs believe their C-suite does not see marketing as a strategic investment in business growth.

It's time for CMOs to see – and seize – the opportunity in a difficult landscape. Now, more than ever before, you can play a critical role in leading your organization’s response to new client demands and market dynamics, creating new ways to deliver value and breaking away from siloed or inside-out thinking.

Join us to explore the transformative power of client-centric strategies in today's dynamic B2B marketplace. Hosted by Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, this session is tailor-made for Chief Marketing Officers and senior marketing leaders poised to make a significant impact on their organizations.

What you’ll learn:

• An overview of key buyer dynamics: Explore our proprietary insights into B2B buying behaviors and how you can adapt to these changes to stay ahead
• Making 'client-centricity' tangible: Discover how client-centricity drives measurable business outcomes, elevating marketing into a growth partner across the C-suite
• Momentum ITSMA’s Client-Led Growth Framework: Get an introduction to a proven framework that helps you identify your organization’s maturity, sharpen your focus, and strengthen your leadership alignment while allocating scarce resources to impact performance

Watch now

Don’t miss the opportunity to redefine the role of marketing in business growth. Our industry experts bring a wealth of knowledge and practical insights into transforming marketing strategies, ensuring you come away with actionable advice and a positive, proactive mindset.

We look forward to welcoming you this enlightening and inspiring session.