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Client-centric growth strategies: A roadmap for CMOs

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Join us to explore the transformative power of client-centric growth strategies in today's dynamic B2B marketplace. 

Client-centric growth strategies: A roadmap for CMOs

Momentum ITSMA’s research shows that 59% of B2B CMOs believe their C-suite does not see marketing as a strategic investment in business growth.

It's time for CMOs to see – and seize – the opportunity in a difficult landscape. Now, more than ever before, you can play a critical role in leading your organization’s response to new client demands and market dynamics, creating new ways to deliver value and breaking away from siloed or inside-out thinking.

Join us to explore the transformative power of client-centric strategies in today's dynamic B2B marketplace. Hosted by Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, this session is tailor-made for Chief Marketing Officers and senior marketing leaders poised to make a significant impact on their organizations.

What you’ll learn:

  • An overview of key buyer dynamics: Explore our proprietary insights into B2B buying behaviors and how you can adapt to these changes to stay ahead
  • Making 'client-centricity' tangible: Discover how client-centricity drives measurable business outcomes, elevating marketing into a growth partner across the C-suite
  • Momentum ITSMA’s Client-Led Growth Framework: Get an introduction to a proven framework that helps you identify your organization’s maturity, sharpen your focus, and strengthen your leadership alignment while allocating scarce resources to impact performance

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Don’t miss the opportunity to redefine the role of marketing in business growth. Our industry experts bring a wealth of knowledge and practical insights into transforming marketing strategies, ensuring you come away with actionable advice and a positive, proactive mindset.

We look forward to welcoming you this enlightening and inspiring session.

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