Growth symbol

Client-centric growth strategies: A roadmap for CMOs

Join us to explore the transformative power of client-centric growth strategies in today's dynamic B2B marketplace. 

Watch now

Client-centric growth strategies: A roadmap for CMOs

Momentum ITSMA’s research shows that 59% of B2B CMOs believe their C-suite does not see marketing as a strategic investment in business growth.

It's time for CMOs to see – and seize – the opportunity in a difficult landscape. Now, more than ever before, you can play a critical role in leading your organization’s response to new client demands and market dynamics, creating new ways to deliver value and breaking away from siloed or inside-out thinking.

Join us to explore the transformative power of client-centric strategies in today's dynamic B2B marketplace. Hosted by Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, this session is tailor-made for Chief Marketing Officers and senior marketing leaders poised to make a significant impact on their organizations.

What you’ll learn:

  • An overview of key buyer dynamics: Explore our proprietary insights into B2B buying behaviors and how you can adapt to these changes to stay ahead
  • Making 'client-centricity' tangible: Discover how client-centricity drives measurable business outcomes, elevating marketing into a growth partner across the C-suite
  • Momentum ITSMA’s Client-Led Growth Framework: Get an introduction to a proven framework that helps you identify your organization’s maturity, sharpen your focus, and strengthen your leadership alignment while allocating scarce resources to impact performance

Watch now

Don’t miss the opportunity to redefine the role of marketing in business growth. Our industry experts bring a wealth of knowledge and practical insights into transforming marketing strategies, ensuring you come away with actionable advice and a positive, proactive mindset.

We look forward to welcoming you this enlightening and inspiring session.

Related insights

View all
  • Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • Put simply, Momentum ITSMA's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture