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That speed and agility and creativity in being able to get up and running really helped.

Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.