Growth insights, reports, and news for you

Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.

Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.

Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins. 

From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.

We reviewed our judges’ comments from past years and came up with a list of 10 things that will help your submission, as well as another 10 that might harm it.

How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.

Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.

Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.

The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.

Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.

A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.

Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.

As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.

In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.

Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.

Engaging the C-suite has always been one of the main objectives of Account-Based Marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever.